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Identifikation von Bundelinitiatoren (German, Paperback, 2005 ed.): Dominik Wagemann Identifikation von Bundelinitiatoren (German, Paperback, 2005 ed.)
Dominik Wagemann; Foreword by Markus Voeth
R1,794 Discovery Miles 17 940
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Dominik Wagemann veranschaulicht die Bedeutung des Nachfragertyps Bundelinitiator fur die Nachfragerbundelung und identifiziert seine relevanten Eigenschaften. Er zeigt, dass auf speziellen Internet-Plattformen - den so genannten Virtual Communities - ausgezeichnete Moglichkeiten bestehen, potenzielle Bundelinitiatoren zu erkennen und gezielt anzusprechen.
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